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Our Leadership Principles

Invest with Intelligence

Leaders deploy capital intelligently and with a purpose: to create and capture value. Whether an investment or an expense, they evaluate the opportunity at hand. Leaders have the ability to deliver ROI without compromising their personal morals or our company values.

Company-Wide Ownership

Leaders think at scale without sacrificing long-term value for short-term gain. They act on behalf of the entire company, taking ownership of company success beyond just their role. They never say, “that’s not my job".

Passion for Clients

Whether our clients are internal or external parties, earning trust is hard while losing it is easy. Leaders start with the desired outcome and work backwards. We don’t do what we think is best, we achieve success by uncovering what really matters to those on the other side of the table.


Be Lean. Be Scrappy. Be Nimble.

Constraints breed resourcefulness, self-sufficiency, innovation and scrapyness. Leaders accomplish more with less, without compromising structural integrity or sacrificing the ability to change direction.

Hire and Develop the Best

Leaders raise the bar with every hire and promotion. They recognize exceptional talent, and foster growth and cross-organization learning. Leaders develop leaders by stepping up to mentor those around them.

Deliver Excellence through Execution

Leaders have relentlessly high standards. Some might think these standards are unreasonably high. Leaders continually raise the bar by ensuring defects are not passed down the line to others and that problems are fixed and stay fixed. They drive others to deliver high quality products, processes and services by setting the example through flawless execution.

Dare to Dream

Thinking small is a self-fulfilling prophecy. Leaders have vision that inspires greatness and communication that drives boldness. Leaders look to the future for ways to capture opportunity. Despite setbacks, they rise to the occasion and never settle.

Details Matter

Leaders operate at all levels, pay attention to the data that matters, audit frequently, and are skeptical when metrics and anecdotes differ. No task or data point to achieve clarity is beneath them.

Challenge to Innovate

Leaders respectfully challenge decisions in a way to shape a better outcome. They do not compromise values for the sake of social cohesion, even if doing so is uncomfortable or exhausting; however, leaders educate themselves on why a decision is ultimately determined and then support it fully.

Learn and Be Curious

Leaders never stop learning and always seek self-improvement. They are curious about, and actively explore, new technology and opportunities. Leaders make time to educate themselves in all aspects of life.

Company Values

A company is nothing more than the sum of their people and their values. We hold ourselves to the highest standard, never sacrificing quality or morals for short-term benefit. Our approach flows against the grain of the short-term, crypto speculation and overvaluations. Instead, our holistic framework has been used to build a long-term, sustainable business in a highly volatile industry.

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